Our approved summary
The claim said the product had no ultra-processed ingredients but it contained ingredients made by complex industrial processes not typical at home, so it was misleading (CAP 3.1).
Upheld by the ASA. Ruling published by the ASA on .
The claim said the product had no ultra-processed ingredients but it contained ingredients made by complex industrial processes not typical at home, so it was misleading (CAP 3.1).
What to do next
More ASA rulings explained
- Claims compared prices and services with competitors without evidence, and implied partnerships without proof, making the comparisons unverifiable and misleading (CAP 3.1, 3.7, 3.34).
- The claim that the supplements' nutrients came from food or natural sources was not supported because some ingredients were made using chemical synthesis (CAP 3.1, 3.3, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.