Our approved summary
Claims compared prices and services with competitors without evidence, and implied partnerships without proof, making the comparisons unverifiable and misleading (CAP 3.1, 3.7, 3.34).
Upheld by the ASA. Ruling published by the ASA on .
Claims compared prices and services with competitors without evidence, and implied partnerships without proof, making the comparisons unverifiable and misleading (CAP 3.1, 3.7, 3.34).
What to do next
More ASA rulings explained
- The ad compared 30 pods with 50 rival pods without making this clear, and claimed rival pods went to landfill without proof while omitting the rival's recycling scheme (CAP 3.1, 3.7, 3.38).
- The claim said the product had no ultra-processed ingredients but it contained ingredients made by complex industrial processes not typical at home, so it was misleading (CAP 3.1).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.