- Advertiser
- Xun Meng International Ltd (as named by the ASA)
- Decision date
- 4 November 2026
- Outcome
- Upheld by the ASA
- Source
- Read the ruling on asa.org.uk

For people shopping online in the UK
Spot the slop. Know what to do next.
Plain steps for when an online order goes wrong.
What happened?
Pick the one that fits. Each has a first thing to do today.
The price grew at checkout
First step: Screenshot the first price you saw and the final total, including every fee added along the way, before you pay.
The reviews look too good
First step: Look beyond the stars. Read the most recent and the lowest reviews, and note whether they repeat the same wording.
The countdown won't stop
First step: Note the time the offer claims to end. Check the page again later and record whether the price or timer really changed.
My order never arrived
First step: Keep the order confirmation, any delivery updates and every message with the seller in one place.
It's broken or not what I ordered
First step: Take clear photos of the item and packaging now, and compare them with the description and pictures you were shown.
I don't know who is selling
First step: Look for the seller’s business name and a geographic address. If the page doesn't say, note that as a gap.
The shop won't answer
First step: Keep a dated list of each message you sent, how you sent it and any reply. Put your request in writing.
This is general information, not legal advice, and we can't promise a refund. For advice about your own situation, speak to Citizens Advice or a qualified adviser.
Spot the slop
Slop is an online claim, advert or selling tactic that deserves a closer look. Here is one we investigated, marked with signals to check.
Signals are things to check, not automatic proof that something is wrong.
The case file
Published ASA and FOS decisions, each linked to the full text. We show every outcome, including complaints that were not upheld. Outcomes are the authority's own findings, shown in words.
Questions worth asking
There are no right or wrong answers here and no safe or scam verdict. "I don't know" is a useful answer: it tells you which detail to look for next.
Who is really selling?
- Does the page give a business name?
- Is there a geographic address, not just an email address?
- Is it a business or a private individual on a marketplace?
Do these reviews need a closer look?
- Are many reviews posted close together with similar wording?
- Does the page say how reviews are collected or checked?
- Do the lowest reviews describe the same problem?
What should I check about this timer?
- Does the countdown restart when you reload the page?
- Is the ‘was’ price shown anywhere else, or only here?
- Would you still buy it at this price without the timer?
Seen some slop? Help warn the next shopper
Public reporting isn't open yet. We're testing how reports are reviewed, with people who have been invited to our private alpha.
When it opens, reports will be private and reviewed by a person. We won't publish a report, or contact a company or regulator, just because someone sent it.
Already invited? Use the private link in your invitation.
Field guide
Habits that help in almost every shopping problem.
Check the small print. Find the conditions behind 'free', 'from' and 'was' prices before you pay.
Keep the evidence. Save the advert, your order confirmation, receipts and every message, straight away.
Contact the seller. A short written request, with a date for a reply, is often the quickest next step.
You asked
What is Mystery Slopper?
Mystery Slopper is a UK consumer learning service. It helps people check online shopping claims, keep the right evidence and choose a sensible next step.
What is slop?
Slop is an online claim, advert or selling tactic that deserves a closer look. It may be misleading, unsupported, unfair or simply unclear. Evidence decides what happens next.
Does Mystery Slopper rate or name businesses?
No. This alpha does not publish ratings, verdicts or investigations of named businesses. It explains what to look for and what to keep so you can decide what to do.
Is this legal advice?
No. Mystery Slopper gives general information for people shopping in the UK. For advice about your own situation, speak to Citizens Advice or a qualified adviser.
Who we are
Mystery Slopper is run by ASTERISK INVESTMENTS LTD, company number 17273502.
Office: 16 Flansham Lane, Bognor Regis, West Sussex, PO22 6AB. Registered office: 16 Old Pastures West Close, Bognor Regis, PO22 7RP.
Founder: Ian Hughes
Spotted a mistake? Read our corrections policy.
