Our approved summary
The claim that the supplements' nutrients came from food or natural sources was not supported because some ingredients were made using chemical synthesis (CAP 3.1, 3.3, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The claim that the supplements' nutrients came from food or natural sources was not supported because some ingredients were made using chemical synthesis (CAP 3.1, 3.3, 3.7).
What to do next
More ASA rulings explained
- The claim said the product had no ultra-processed ingredients but it contained ingredients made by complex industrial processes not typical at home, so it was misleading (CAP 3.1).
- The ad claimed savings for consumers installing at least eight solar panels but left out key information and lacked proof for the savings claim (CAP 3.1, 3.3, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.