Our approved summary
The ads implied everyone who downloaded the app would get 100 pounds PayPal credit but the terms said otherwise, so the ads gave a wrong impression (CAP 3.1, 3.9, 3.10).
Upheld by the ASA. Ruling published by the ASA on .
The ads implied everyone who downloaded the app would get 100 pounds PayPal credit but the terms said otherwise, so the ads gave a wrong impression (CAP 3.1, 3.9, 3.10).
What to do next
More ASA rulings explained
- The claims that the business was built and owned by veterans and that half of profits were donated to UK PTSD support groups were not proven and thus misleading (CAP 1.7, 3.1, 3.7).
- The ad claimed a five-star rating and over 67,000 reviews on Trustpilot but there was no proof these figures were accurate or true for the product (CAP 3.1, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.