Our approved summary
The claims that the business was built and owned by veterans and that half of profits were donated to UK PTSD support groups were not proven and thus misleading (CAP 1.7, 3.1, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The claims that the business was built and owned by veterans and that half of profits were donated to UK PTSD support groups were not proven and thus misleading (CAP 1.7, 3.1, 3.7).
What to do next
More ASA rulings explained
- The ad claimed superior software by omitting key features and lacked clear verification details, misleading about comprehensive advantages over competitors (CAP 3.1, 3.3, 3.33).
- The ads implied everyone who downloaded the app would get 100 pounds PayPal credit but the terms said otherwise, so the ads gave a wrong impression (CAP 3.1, 3.9, 3.10).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.