Our approved summary
The data plans were called unlimited but key limits were hidden in a section not clearly linked to the main claim, making the ad misleading (CAP 3.1, 3.3, 3.9).
Upheld by the ASA. Ruling published by the ASA on .
The data plans were called unlimited but key limits were hidden in a section not clearly linked to the main claim, making the ad misleading (CAP 3.1, 3.3, 3.9).
What to do next
More ASA rulings explained
- The ad said the person was accredited by a counselling association and followed their code but they were not a member, so the claim was misleading about membership and endorsement (CAP 1.7, 3.1, 3.52).
- The ads falsely claimed endorsements from certain publications without evidence, showed products in videos that were not the ones sold, and used unverified testimonials, misleading consumers (CAP 3.1, 3.7, 3.47).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.