Our approved summary
The ads falsely claimed endorsements from certain publications without evidence, showed products in videos that were not the ones sold, and used unverified testimonials, misleading consumers (CAP 3.1, 3.7, 3.47).
Upheld by the ASA. Ruling published by the ASA on .
The ads falsely claimed endorsements from certain publications without evidence, showed products in videos that were not the ones sold, and used unverified testimonials, misleading consumers (CAP 3.1, 3.7, 3.47).
What to do next
More ASA rulings explained
- The data plans were called unlimited but key limits were hidden in a section not clearly linked to the main claim, making the ad misleading (CAP 3.1, 3.3, 3.9).
- The claim that the product was previously sold at £399.98 was misleading because there was no proof that price was the usual one or that the saving was genuine (CAP 3.1, 3.7, 3.17).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.