Our approved summary
The ad said the person was accredited by a counselling association and followed their code but they were not a member, so the claim was misleading about membership and endorsement (CAP 1.7, 3.1, 3.52).
Upheld by the ASA. Ruling published by the ASA on .
The ad said the person was accredited by a counselling association and followed their code but they were not a member, so the claim was misleading about membership and endorsement (CAP 1.7, 3.1, 3.52).
What to do next
More ASA rulings explained
- The ad said you could save up to 65 percent but this was based on an average of selected rivals' prices, not the usual price, so the saving was misleading (CAP 3.1, 3.7, 3.22).
- The data plans were called unlimited but key limits were hidden in a section not clearly linked to the main claim, making the ad misleading (CAP 3.1, 3.3, 3.9).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.