Our approved summary
The ad said the toy looked and acted like a real dog but there was no proof it was very realistic, so the ad exaggerated the product's features (CAP 3.1, 3.7, 3.11).
Upheld by the ASA. Ruling published by the ASA on .
The ad said the toy looked and acted like a real dog but there was no proof it was very realistic, so the ad exaggerated the product's features (CAP 3.1, 3.7, 3.11).
What to do next
More ASA rulings explained
- Claims that certain supermarket cat foods were the worst and lacked sufficient meat were misleading as there was no proof to support these quality comparisons or ingredient claims (CAP 3.1, 3.7, 3.32).
- The ad said the clothing was a plush warm hoodie but there was no proof about the material or garment type so the claim and image were misleading (CAP 1.7, 3.1, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.