Our approved summary

The ad said the clothing was a plush warm hoodie but there was no proof about the material or garment type so the claim and image were misleading (CAP 1.7, 3.1, 3.7).

Upheld by the ASA. Ruling published by the ASA on 25 March 2026.

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More ASA rulings explained

The ad said the toy looked and acted like a real dog but there was no proof it was very realistic, so the ad exaggerated the product's features (CAP 3.1, 3.7, 3.11).
The claim that over half of shops in Liverpool sold untaxed or counterfeit tobacco was not backed by enough evidence (CAP 3.1, 3.7).

Official ruling

Read the official ASA ruling.

The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.