Our approved summary
Claims that certain supermarket cat foods were the worst and lacked sufficient meat were misleading as there was no proof to support these quality comparisons or ingredient claims (CAP 3.1, 3.7, 3.32).
Upheld by the ASA. Ruling published by the ASA on .
Claims that certain supermarket cat foods were the worst and lacked sufficient meat were misleading as there was no proof to support these quality comparisons or ingredient claims (CAP 3.1, 3.7, 3.32).
What to do next
More ASA rulings explained
- The claim said the product could be installed easily without a qualified electrician but UK rules require a certified installer, so the claim was misleading for not making that clear (CAP 3.1, 3.3, 3.9).
- The ad said the toy looked and acted like a real dog but there was no proof it was very realistic, so the ad exaggerated the product's features (CAP 3.1, 3.7, 3.11).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.