Our approved summary
The ad said the standard kit cost zero pounds but did not include mandatory fees or geographical limits on the offer, misleading consumers about the true price (CAP 3.1, 3.7, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The ad said the standard kit cost zero pounds but did not include mandatory fees or geographical limits on the offer, misleading consumers about the true price (CAP 3.1, 3.7, 3.17).
What to do next
More ASA rulings explained
- The ad said the mattress usually cost £799.99 and showed savings from that price, but that price was not the real usual price so the savings claim was misleading (CAP 3.1, 3.17).
- The ads said households had poor broadband and switching would improve speed and reliability but the complainants already had full fibre and no issues so the claims were misleading (CAP 3.1).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.