Our approved summary
The ads said households had poor broadband and switching would improve speed and reliability but the complainants already had full fibre and no issues so the claims were misleading (CAP 3.1).
Upheld by the ASA. Ruling published by the ASA on .
The ads said households had poor broadband and switching would improve speed and reliability but the complainants already had full fibre and no issues so the claims were misleading (CAP 3.1).
What to do next
More ASA rulings explained
- The ad said the standard kit cost zero pounds but did not include mandatory fees or geographical limits on the offer, misleading consumers about the true price (CAP 3.1, 3.7, 3.17).
- Claims that a small fan cooler could cool most rooms and save on running costs were not backed by evidence and overstated what the product could do (CAP 3.1, 3.7, 3.11).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.