Our approved summary
The ad said the mattress usually cost £799.99 and showed savings from that price, but that price was not the real usual price so the savings claim was misleading (CAP 3.1, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The ad said the mattress usually cost £799.99 and showed savings from that price, but that price was not the real usual price so the savings claim was misleading (CAP 3.1, 3.17).
What to do next
More ASA rulings explained
- The claim that booking direct gave the cheapest tickets was misleading because there was no proof it offered the lowest price available to consumers (CAP 3.1, 3.3, 3.7).
- The ad said the standard kit cost zero pounds but did not include mandatory fees or geographical limits on the offer, misleading consumers about the true price (CAP 3.1, 3.7, 3.17).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.