Our approved summary
The claim that booking direct gave the cheapest tickets was misleading because there was no proof it offered the lowest price available to consumers (CAP 3.1, 3.3, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The claim that booking direct gave the cheapest tickets was misleading because there was no proof it offered the lowest price available to consumers (CAP 3.1, 3.3, 3.7).
What to do next
More ASA rulings explained
- The claim that booking direct gave the lowest prices was misleading because there was no proof that direct booking always offered the cheapest option (CAP 3.1, 3.3, 3.7).
- The ad said the mattress usually cost £799.99 and showed savings from that price, but that price was not the real usual price so the savings claim was misleading (CAP 3.1, 3.17).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.