Our approved summary
The claim that booking direct gave the lowest prices was misleading because there was no proof that direct booking always offered the cheapest option (CAP 3.1, 3.3, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The claim that booking direct gave the lowest prices was misleading because there was no proof that direct booking always offered the cheapest option (CAP 3.1, 3.3, 3.7).
What to do next
More ASA rulings explained
- The ad said it offered the cheapest ticket prices but did not prove it could provide the lowest prices available so the claim was misleading (CAP 3.1, 3.3).
- The claim that booking direct gave the cheapest tickets was misleading because there was no proof it offered the lowest price available to consumers (CAP 3.1, 3.3, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.