Our approved summary
The data plan was described as unlimited but any limits applied only to misuse and did not affect normal users so the claim was not misleading (CAP 3.1, 3.3, 3.9)
Not upheld by the ASA. Ruling published by the ASA on .
The data plan was described as unlimited but any limits applied only to misuse and did not affect normal users so the claim was not misleading (CAP 3.1, 3.3, 3.9)
What to do next
More ASA rulings explained
- The ads claimed the product could clean effectively without blocking water flow but lacked proof to support this, so the performance was exaggerated and misleading (CAP 3.1, 3.7, 3.11).
- The ad claimed savings of 17000 pounds on vehicles but lacked sufficient evidence that such savings were available when the ad ran making the claim misleading and unsubstantiated (CAP 3.1, 3.7, 3.17).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.