Our approved summary
The ad claimed savings of 17000 pounds on vehicles but lacked sufficient evidence that such savings were available when the ad ran making the claim misleading and unsubstantiated (CAP 3.1, 3.7, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The ad claimed savings of 17000 pounds on vehicles but lacked sufficient evidence that such savings were available when the ad ran making the claim misleading and unsubstantiated (CAP 3.1, 3.7, 3.17).
What to do next
More ASA rulings explained
- The data plan was described as unlimited but any limits applied only to misuse and did not affect normal users so the claim was not misleading (CAP 3.1, 3.3, 3.9)
- The ads did not say the games included in-game purchases, which was important for buyers to know, so the ads left out key facts and misled consumers (CAP 3.1, 3.3).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.