Our approved summary
The ads claimed savings based on crossed-out prices that were not the usual selling prices, so the discounts were not genuine and the savings claims were misleading (CAP 3.1, 3.7, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The ads claimed savings based on crossed-out prices that were not the usual selling prices, so the discounts were not genuine and the savings claims were misleading (CAP 3.1, 3.7, 3.17).
What to do next
More ASA rulings explained
- The claim that the product could save electricity and lower energy bills was not supported by evidence and was misleading about the savings consumers could expect (CAP 1.7, 3.1, 3.7).
- The ad said engineers were available 24 hours a day and could be booked for overnight jobs, and the ASA found this was supported and not misleading (CAP 3.1, 3.7, 3.9).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.