Our approved summary
The claim that the product could save electricity and lower energy bills was not supported by evidence and was misleading about the savings consumers could expect (CAP 1.7, 3.1, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The claim that the product could save electricity and lower energy bills was not supported by evidence and was misleading about the savings consumers could expect (CAP 1.7, 3.1, 3.7).
What to do next
More ASA rulings explained
- The claim that the business was closing Sunday was misleading as no fixed closing date was set, and the free offers were misleading due to unclear shipping costs (CAP 3.1, 3.30, 3.23).
- The ads claimed savings based on crossed-out prices that were not the usual selling prices, so the discounts were not genuine and the savings claims were misleading (CAP 3.1, 3.7, 3.17).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.