Our approved summary
The ad suggested the basic plan included a face-to-face funeral service but it did not, so the ad gave a wrong impression about what was included (BCAP 3.1, 3.2).
Upheld by the ASA. Ruling published by the ASA on .
The ad suggested the basic plan included a face-to-face funeral service but it did not, so the ad gave a wrong impression about what was included (BCAP 3.1, 3.2).
What to do next
More ASA rulings explained
- A gift guide video game ad did not say it had in-game purchases, so shoppers missed key info, but a brochure cover pointing to details inside was not misleading (CAP 3.1, 3.3).
- The app claimed it could measure heart rate and pressure but there was no evidence to prove this so the claims were misleading and unsubstantiated (CAP 3.1, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.