Our approved summary
A gift guide video game ad did not say it had in-game purchases, so shoppers missed key info, but a brochure cover pointing to details inside was not misleading (CAP 3.1, 3.3).
Upheld by the ASA. Ruling published by the ASA on .
A gift guide video game ad did not say it had in-game purchases, so shoppers missed key info, but a brochure cover pointing to details inside was not misleading (CAP 3.1, 3.3).
What to do next
More ASA rulings explained
- The ads did not say the games included in-game purchases, which was important for buyers to know, so the ads left out key facts and misled consumers (CAP 3.1, 3.3).
- The ad suggested the basic plan included a face-to-face funeral service but it did not, so the ad gave a wrong impression about what was included (BCAP 3.1, 3.2).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.