Our approved summary

The app claimed it could measure heart rate and pressure but there was no evidence to prove this so the claims were misleading and unsubstantiated (CAP 3.1, 3.7).

Upheld by the ASA. Ruling published by the ASA on 17 June 2026.

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More ASA rulings explained

The ad suggested the basic plan included a face-to-face funeral service but it did not, so the ad gave a wrong impression about what was included (BCAP 3.1, 3.2).
The ad suggested a person was part of the bookable talent when they had no professional link, which was misleading (CAP 3.1).

Official ruling

Read the official ASA ruling.

The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.