Our approved summary
The ad claimed superior software by omitting key features and lacked clear verification details, misleading about comprehensive advantages over competitors (CAP 3.1, 3.3, 3.33).
Upheld by the ASA. Ruling published by the ASA on .
The ad claimed superior software by omitting key features and lacked clear verification details, misleading about comprehensive advantages over competitors (CAP 3.1, 3.3, 3.33).
What to do next
More ASA rulings explained
- Claims that the product removes existing scale, cuts hot water bills by 12-24%, and improves skin by reducing scale were not backed by adequate evidence and were misleading (CAP 3.1, 3.7, 3.11).
- The claims that the business was built and owned by veterans and that half of profits were donated to UK PTSD support groups were not proven and thus misleading (CAP 1.7, 3.1, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.