Our approved summary
Claims that the product removes existing scale, cuts hot water bills by 12-24%, and improves skin by reducing scale were not backed by adequate evidence and were misleading (CAP 3.1, 3.7, 3.11).
Upheld by the ASA. Ruling published by the ASA on .
Claims that the product removes existing scale, cuts hot water bills by 12-24%, and improves skin by reducing scale were not backed by adequate evidence and were misleading (CAP 3.1, 3.7, 3.11).
What to do next
More ASA rulings explained
- The ads said the device treated anxiety and insomnia with no evidence it worked or was a registered medical device, and the testimonials did not look genuine (CAP 3.7, 3.47, 12.1).
- The ad claimed superior software by omitting key features and lacked clear verification details, misleading about comprehensive advantages over competitors (CAP 3.1, 3.3, 3.33).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.