Our approved summary
The claim that over half of shops in Liverpool sold untaxed or counterfeit tobacco was not backed by enough evidence (CAP 3.1, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The claim that over half of shops in Liverpool sold untaxed or counterfeit tobacco was not backed by enough evidence (CAP 3.1, 3.7).
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More ASA rulings explained
- The ad said the clothing was a plush warm hoodie but there was no proof about the material or garment type so the claim and image were misleading (CAP 1.7, 3.1, 3.7).
- The ad compared 30 pods with 50 rival pods without making this clear, and claimed rival pods went to landfill without proof while omitting the rival's recycling scheme (CAP 3.1, 3.7, 3.38).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.