Our approved summary
The claim that the product was previously sold at £399.98 was misleading because there was no proof that price was the usual one or that the saving was genuine (CAP 3.1, 3.7, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The claim that the product was previously sold at £399.98 was misleading because there was no proof that price was the usual one or that the saving was genuine (CAP 3.1, 3.7, 3.17).
What to do next
More ASA rulings explained
- The ads falsely claimed endorsements from certain publications without evidence, showed products in videos that were not the ones sold, and used unverified testimonials, misleading consumers (CAP 3.1, 3.7, 3.47).
- The claim that the mattress was discounted by up to 27% separate from free pillows was misleading as the discount was not clearly explained on the home page (CAP 3.1, 3.3, 3.9).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.