Our approved summary
The ad suggested a person was part of the bookable talent when they had no professional link, which was misleading (CAP 3.1).
Upheld by the ASA. Ruling published by the ASA on .
The ad suggested a person was part of the bookable talent when they had no professional link, which was misleading (CAP 3.1).
What to do next
More ASA rulings explained
- The app claimed it could measure heart rate and pressure but there was no evidence to prove this so the claims were misleading and unsubstantiated (CAP 3.1, 3.7).
- The claim that 95% agreed the product delivers vitamin D quickly and efficiently was misleading because no evidence showed it absorbed vitamin D fast into the body (CAP 3.1, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.