Our approved summary
The ad claimed a price saving by comparing packages that were not identical and included different baggage allowances, making the comparison misleading and unverifiable (CAP 3.1, 3.32, 3.34).
Upheld by the ASA. Ruling published by the ASA on .
The ad claimed a price saving by comparing packages that were not identical and included different baggage allowances, making the comparison misleading and unverifiable (CAP 3.1, 3.32, 3.34).
What to do next
More ASA rulings explained
- The ad claimed a five-star rating and over 67,000 reviews on Trustpilot but there was no proof these figures were accurate or true for the product (CAP 3.1, 3.7).
- The ad claimed rooms were available at the advertised price in Piccadilly, and there was enough availability to support this, so the price claim was not misleading (CAP 3.1, 3.7, 3.17).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.