Our approved summary
The ad did not clearly say the game had random-item purchases, which was important for people deciding to download it, so it left out key information (CAP 3.1, 3.3).
Upheld by the ASA. Ruling published by the ASA on .
The ad did not clearly say the game had random-item purchases, which was important for people deciding to download it, so it left out key information (CAP 3.1, 3.3).
What to do next
More ASA rulings explained
- The ads claimed prices without showing when they applied, so the prices did not reflect what most people would pay and could not be proved (CAP 3.1, 3.7, 3.17).
- The ad did not clearly say the game had random-item purchases, which was important for players to know before downloading, so it left out key information (CAP 3.1, 3.3).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.