Our approved summary
The ad did not clearly say the game had random-item purchases, which was important for players to know before downloading, so it left out key information (CAP 3.1, 3.3).
Upheld by the ASA. Ruling published by the ASA on .
The ad did not clearly say the game had random-item purchases, which was important for players to know before downloading, so it left out key information (CAP 3.1, 3.3).
What to do next
More ASA rulings explained
- The ad did not clearly say the game had random-item purchases, which was important for people deciding to download it, so it left out key information (CAP 3.1, 3.3).
- The ad did not clearly show the presence of loot boxes before download so it left out important information and misled consumers about the game content (CAP 3.1, 3.3).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.