Our approved summary
The ads claimed prices without showing when they applied, so the prices did not reflect what most people would pay and could not be proved (CAP 3.1, 3.7, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The ads claimed prices without showing when they applied, so the prices did not reflect what most people would pay and could not be proved (CAP 3.1, 3.7, 3.17).
What to do next
More ASA rulings explained
- The ad said the course cost 99p but did not make clear this was only with a free trial subscription, so it misled people about the true price of 49.99 pounds (CAP 3.1, 3.17).
- The ad did not clearly say the game had random-item purchases, which was important for people deciding to download it, so it left out key information (CAP 3.1, 3.3).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.