Our approved summary
The ad said you could save up to 65 percent but this was based on an average of selected rivals' prices, not the usual price, so the saving was misleading (CAP 3.1, 3.7, 3.22).
Upheld by the ASA. Ruling published by the ASA on .
The ad said you could save up to 65 percent but this was based on an average of selected rivals' prices, not the usual price, so the saving was misleading (CAP 3.1, 3.7, 3.22).
What to do next
More ASA rulings explained
- The ad implied the advertiser was UK based but omitted that it was actually in the Netherlands and how that affected the service, misleading consumers about its location (CAP 3.1, 3.3, 3.9).
- The ad said the person was accredited by a counselling association and followed their code but they were not a member, so the claim was misleading about membership and endorsement (CAP 1.7, 3.1, 3.52).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.