Our approved summary
The ad implied the advertiser was UK based but omitted that it was actually in the Netherlands and how that affected the service, misleading consumers about its location (CAP 3.1, 3.3, 3.9).
Upheld by the ASA. Ruling published by the ASA on .
The ad implied the advertiser was UK based but omitted that it was actually in the Netherlands and how that affected the service, misleading consumers about its location (CAP 3.1, 3.3, 3.9).
What to do next
More ASA rulings explained
- The claim that the brand was the most trusted UK appliance brand was misleading because it did not clearly show the comparison basis or when data was last checked (CAP 3.1, 3.3, 3.32).
- The ad said you could save up to 65 percent but this was based on an average of selected rivals' prices, not the usual price, so the saving was misleading (CAP 3.1, 3.7, 3.22).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.