Our approved summary
The ads did not say the games included in-game purchases, which was important for buyers to know, so the ads left out key facts and misled consumers (CAP 3.1, 3.3).
Upheld by the ASA. Ruling published by the ASA on .
The ads did not say the games included in-game purchases, which was important for buyers to know, so the ads left out key facts and misled consumers (CAP 3.1, 3.3).
What to do next
More ASA rulings explained
- The ad claimed savings of 17000 pounds on vehicles but lacked sufficient evidence that such savings were available when the ad ran making the claim misleading and unsubstantiated (CAP 3.1, 3.7, 3.17).
- A gift guide video game ad did not say it had in-game purchases, so shoppers missed key info, but a brochure cover pointing to details inside was not misleading (CAP 3.1, 3.3).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.