Our approved summary
The claim that 95% agreed the product delivers vitamin D quickly and efficiently was misleading because no evidence showed it absorbed vitamin D fast into the body (CAP 3.1, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The claim that 95% agreed the product delivers vitamin D quickly and efficiently was misleading because no evidence showed it absorbed vitamin D fast into the body (CAP 3.1, 3.7).
What to do next
More ASA rulings explained
- The ad suggested a person was part of the bookable talent when they had no professional link, which was misleading (CAP 3.1).
- The ads compared services with named competitors without enough clear information to verify the claims, so the comparisons were misleading and unverifiable (CAP 3.1, 3.7, 3.34).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.