Our approved summary
The ad overstated price benefits by not clearly explaining the comparison basis and lacked clear verification details, misleading consumers about the price advantage (CAP 3.1, 3.3, 3.34).
Upheld by the ASA. Ruling published by the ASA on .
The ad overstated price benefits by not clearly explaining the comparison basis and lacked clear verification details, misleading consumers about the price advantage (CAP 3.1, 3.3, 3.34).
What to do next
More ASA rulings explained
- The ad said the price was £1248.13 per person with savings but the price often changed and the savings were not clearly shown so the claim was misleading (CAP 3.1, 3.7, 3.17).
- The ad suggested it could legally grant official titles but there was no proof to back this up so the claim was misleading (CAP 3.1, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.