Our approved summary
The ad said the price was £1248.13 per person with savings but the price often changed and the savings were not clearly shown so the claim was misleading (CAP 3.1, 3.7, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The ad said the price was £1248.13 per person with savings but the price often changed and the savings were not clearly shown so the claim was misleading (CAP 3.1, 3.7, 3.17).
What to do next
More ASA rulings explained
- The claim that large cabin bags were available from £5.99 was misleading because there was no sufficient proof this price applied across many flights and dates (CAP 3.1, 3.7, 3.17).
- The ad overstated price benefits by not clearly explaining the comparison basis and lacked clear verification details, misleading consumers about the price advantage (CAP 3.1, 3.3, 3.34).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.