Our approved summary
The ad suggested it could legally grant official titles but there was no proof to back this up so the claim was misleading (CAP 3.1, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The ad suggested it could legally grant official titles but there was no proof to back this up so the claim was misleading (CAP 3.1, 3.7).
What to do next
More ASA rulings explained
- The ad overstated price benefits by not clearly explaining the comparison basis and lacked clear verification details, misleading consumers about the price advantage (CAP 3.1, 3.3, 3.34).
- The ad suggested moissanite products were included in the offer but did not make clear they were excluded, causing confusion about which items the promotion covered (CAP 3.1, 3.9).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.