Our approved summary
The ad did not clearly show the presence of loot boxes before download so it left out important information and misled consumers about the game content (CAP 3.1, 3.3).
Upheld by the ASA. Ruling published by the ASA on .
The ad did not clearly show the presence of loot boxes before download so it left out important information and misled consumers about the game content (CAP 3.1, 3.3).
What to do next
More ASA rulings explained
- The ad did not clearly say the game had random-item purchases, which was important for players to know before downloading, so it left out key information (CAP 3.1, 3.3).
- The ads said prices started at £59 and £68 but there was not enough proof many rooms were available at those prices so the claims were misleading and unproven (CAP 3.1, 3.7, 3.17).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.