Our approved summary
The savings claims of 150 pounds and 450 pounds were misleading because there was not enough proof these discounts were genuine compared to usual prices (CAP 3.1, 3.7, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The savings claims of 150 pounds and 450 pounds were misleading because there was not enough proof these discounts were genuine compared to usual prices (CAP 3.1, 3.7, 3.17).
What to do next
More ASA rulings explained
- The ads claimed savings based on previous prices that were not genuine usual prices, so the price comparisons and savings claims were misleading and unsupported (CAP 3.1, 3.7, 3.17).
- The ads claimed a 21% saving with crossed-out prices but there was no proof the saving was real against usual prices so the claim was misleading (CAP 3.1, 3.7, 3.17).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.