Our approved summary
The ads claimed savings based on previous prices that were not genuine usual prices, so the price comparisons and savings claims were misleading and unsupported (CAP 3.1, 3.7, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The ads claimed savings based on previous prices that were not genuine usual prices, so the price comparisons and savings claims were misleading and unsupported (CAP 3.1, 3.7, 3.17).
What to do next
More ASA rulings explained
- The ad said customers would get monthly snack boxes themed by country but did not guarantee delivery of that month's box, so it was misleading and lacked proof for the claim (CAP 3.1, 3.7).
- The savings claims of 150 pounds and 450 pounds were misleading because there was not enough proof these discounts were genuine compared to usual prices (CAP 3.1, 3.7, 3.17).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.