Our approved summary
The ads claimed a 21% saving with crossed-out prices but there was no proof the saving was real against usual prices so the claim was misleading (CAP 3.1, 3.7, 3.17).
Upheld by the ASA. Ruling published by the ASA on .
The ads claimed a 21% saving with crossed-out prices but there was no proof the saving was real against usual prices so the claim was misleading (CAP 3.1, 3.7, 3.17).
What to do next
More ASA rulings explained
- The savings claims of 150 pounds and 450 pounds were misleading because there was not enough proof these discounts were genuine compared to usual prices (CAP 3.1, 3.7, 3.17).
- The claim that the product was previously sold at 80 pounds was misleading because that price was not the genuine usual price, so the savings shown were not accurate (CAP 3.1, 3.7, 3.17).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.