Our approved summary
The ad said customers would face price rises after a takeover but there was no proof this would happen so the claim was misleading (CAP 3.1, 3.7, 3.32).
Upheld by the ASA. Ruling published by the ASA on .
The ad said customers would face price rises after a takeover but there was no proof this would happen so the claim was misleading (CAP 3.1, 3.7, 3.32).
What to do next
More ASA rulings explained
- People could not check the fastest growing broadband claim against rivals because the verification page lacked clear current data but the growth itself was backed by evidence (CAP 3.34, 3.1, 3.7).
- The ad wrongly implied media companies endorsed it and showed an inaccurate Trustpilot score, misleading viewers about credibility and endorsements (CAP 3.1, 3.7, 3.47).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.