Our approved summary
People could not check the fastest growing broadband claim against rivals because the verification page lacked clear current data but the growth itself was backed by evidence (CAP 3.34, 3.1, 3.7).
Partly upheld by the ASA. Ruling published by the ASA on .
People could not check the fastest growing broadband claim against rivals because the verification page lacked clear current data but the growth itself was backed by evidence (CAP 3.34, 3.1, 3.7).
What to do next
More ASA rulings explained
- The claim that the mattress was discounted by up to 27% separate from free pillows was misleading as the discount was not clearly explained on the home page (CAP 3.1, 3.3, 3.9).
- The ad said customers would face price rises after a takeover but there was no proof this would happen so the claim was misleading (CAP 3.1, 3.7, 3.32).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.