Our approved summary
Claims that low-carbon homes save over £1000 or up to £1341 a year in bills were misleading because the ad left out key details and lacked proof for those savings (CAP 3.1, 3.3, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
Claims that low-carbon homes save over £1000 or up to £1341 a year in bills were misleading because the ad left out key details and lacked proof for those savings (CAP 3.1, 3.3, 3.7).
What to do next
More ASA rulings explained
- The ad said the product could cool rooms efficiently and save money compared to air conditioning but there was no proof these claims were true or accurate (CAP 3.1, 3.7, 3.11).
- The claim that bills were drastically reduced was misleading because there was no adequate proof and important details were missing from the ad (CAP 3.1, 3.3, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.