Our approved summary
The claim that bills were drastically reduced was misleading because there was no adequate proof and important details were missing from the ad (CAP 3.1, 3.3, 3.7).
Upheld by the ASA. Ruling published by the ASA on .
The claim that bills were drastically reduced was misleading because there was no adequate proof and important details were missing from the ad (CAP 3.1, 3.3, 3.7).
What to do next
More ASA rulings explained
- Claims that low-carbon homes save over £1000 or up to £1341 a year in bills were misleading because the ad left out key details and lacked proof for those savings (CAP 3.1, 3.3, 3.7).
- The ad said many tickets were available at the advertised price but only a small number were, so it exaggerated ticket availability and misled consumers (CAP 3.1, 3.17, 3.22).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.