Our approved summary
The ad said the product could cool rooms efficiently and save money compared to air conditioning but there was no proof these claims were true or accurate (CAP 3.1, 3.7, 3.11).
Upheld by the ASA. Ruling published by the ASA on .
The ad said the product could cool rooms efficiently and save money compared to air conditioning but there was no proof these claims were true or accurate (CAP 3.1, 3.7, 3.11).
What to do next
More ASA rulings explained
- The ad promised to beat any quote by 15 percent and claimed the lowest price, but there was no evidence these offers could be met (CAP 3.1, 3.7, 3.33).
- Claims that low-carbon homes save over £1000 or up to £1341 a year in bills were misleading because the ad left out key details and lacked proof for those savings (CAP 3.1, 3.3, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.