Our approved summary
The ad said it offered the cheapest ticket prices but did not prove it could provide the lowest prices available so the claim was misleading (CAP 3.1, 3.3).
Upheld by the ASA. Ruling published by the ASA on .
The ad said it offered the cheapest ticket prices but did not prove it could provide the lowest prices available so the claim was misleading (CAP 3.1, 3.3).
What to do next
More ASA rulings explained
- The ad suggested moissanite products were included in the offer but did not make clear they were excluded, causing confusion about which items the promotion covered (CAP 3.1, 3.9).
- The claim that booking direct gave the lowest prices was misleading because there was no proof that direct booking always offered the cheapest option (CAP 3.1, 3.3, 3.7).
Official ruling
The official ruling is the definitive version. Mystery Slopper is not affiliated with the ASA.